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Fashion Event Milano: COLMAR LAB and VIRGIN RADIO

Good morning Ladies!

Buongiorno Ladies!

Today I’d like to talk to you about the event organized by Colmar which I attended with my faithful Nayla!

Oggi vi voglio parlare dell’evento organizzato da Colmar al quale ho partecipato insieme alla mia fedelissima Nayla!

The rich evening was prepared to celebrate in grand style the opening of the first flagship store of Colmar.

La ricca serata, è stata allestita per festeggiare in grande l’apertura del primo flagship store di Colmar.

The soft beginning of the event with a private cocktail party and music by Andrea Rock from Virgin Radio has then lead to a real strong concert conducted by the incredible Victoria and the Hyde Park, who performed live for Milan.

L’inizio “soft” dell’evento con cocktail party privato e musica di Andrea Rock di Virgin Radio è poi sfociato in un vero e proprio concerto strong sotto la guida dell’incredibile Victoria and the Hyde Park, che si è esibita live per Milano.

Therefore, this event involved all the famous fashion figures of Milan by night, who met in the futuristic square Gae Aulenti to enjoy the concert. This party was not only captivating and youth, but also perfect for strengthening the sweeping energy of a growing brand like Colmar.

Un evento, quindi, che ha poi coinvolto tutti i modaioli personaggi della celebre Milano da bere, che si sono riuniti nella futuristica piazza Gae Aulenti per godersi il concerto. E’ stata davvero una festa accattivante e giovane, perfetta per consolidare l’energia travolgente di un brand come Colmar in forte crescita.

The new lively and intriguing Concept Store was designed so that the two Colmar souls could coexist: the sophisticated and fashion soul of Colmar Originals, which was the inspiration for shapes and materials, and the most Active and sports soul connected with the skiing heritage.

Il nuovo Concept Store è deciso ed intrigante, studiato per far coesistere le due anime di Colmar: l’anima Colmar Originals, ricercata e fashion, che ha ispirato le forme ed i materiali, e quella più Active, sportiva e legata all’heritage sciistico.

Some of the features of the flagship store, which extends over a 200 square metre surface and a 6 square metre high, include structures made of birch wood and burnished raw iron, glass and concrete, four max sliding multimedia totems.

Strutture in legno di betulla e ferro grezzo brunito, vetro e cemento, quattro maxi totem multimediali scorrevoli, sono solo alcune delle caratteristiche del flagship store che si sviluppa su una superficie di 200 mq per 6 mt di altezza.

Colmar Lab is open every day from h. 10:00 a.m. to 8:00 p.m.

Colmar Lab è aperto tutti i giorni dalle 10 alle 20.

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